You can then send the results to an email address or ask for one in the process of using the tool. Online toolsĬreate a tool that your audience finds valuable and solve their problems. Ask them if they will include your content in their newsletter. If you sell industrial machinery, don’t send the message to teenage girls, even if the list is free.Īction: Research industry associations and portals in areas where you want to get clients. Look for industry newsletters or sites that sell the opportunity to include your message in their regular communication.Īs with partner lists, find the value that would make the recipients interested enough to sign up for your offer. Don’t try to sell in your first interaction, try to get them to join your list.Īction: Find out which of your partners have a mailing list and offer them useful content. The best tactic would be to use something that they would need to sign up for. Create an offer or message that is useful for the subscribers of that list. Partner mailing listsįind out if any of your partners have a list where you can add value. Transactional emails are often overlooked but deserve a lot of attention.Īction: Check all your transactional email and make sure they contain a call to action for a mailing list or other marketing messages. These emails get opened and paid attention to.Īsk them to join the mailing list and use the transactional email itself as an example of what they can expect in the future. Transactional email is sent to confirm some action visitor has just taken. If you got the big yes of the transaction, the small yes is easy to come.Īction: Create thank you pages that ask visitors to sign up for email list. It works the same way as asking for a sign-up during the transaction. No worries, add the mailing list sign-up to the thank you page. You think that transactions, especially buying process, are so important that you have to remove all clutter, even the checkbox for the mailing list. Use that positive state of mind to ask for a small yes of joining the list.Īction: Put a newsletter permission checkbox in your transaction process. Visitors who are in the process of buying or some other important transaction has already given you a big YES. Ask them to join the list during transactions This can be enhanced with welcome mats, behavior triggered pop-ups and exit pop-ups.Īction: Make sure you have a sign up form on every page. You can also create a dedicated sign up page which tells the visitor what value they will get if they join. Joining your mailing list should be easy! So, add the sign-up box to every page. Make sure this is something people really want, or they won’t sign up.Īction: Create content upgrade material and add it to your blog posts. Giving value that is specific to your industry ensures that people who sign up are members of your target group. Again, you will see a very substantial increase in sign up rate. One of the best tactics to build your list is to give something in exchange for the email address.Ĭreate a white paper or short course and let people sign up to get that material. Our experience has shown that when you replace “join our newsletter” with clear points what the newsletter will contain and why you should join, then the sign-up rate will increase several times.Īction: Replace “join our newsletter” with a message that conveys value to your reader. Newsletters are boring, and I don’t have time to read them. The phrase “join our newsletter” does not contain any value to your visitor. This is probably the most important tip in this post!
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